CLIENT
Eastern Oregon University
ROLE
Art Direction
Graphic Design
Branding
CONTRIBUTOR
Tati Frambach
DATE
2022
CONTEXT
Eastern Oregon University was founded in 1929 as a teacher’s college and today serves as a center for education, culture, and scholarship in rural areas of Oregon.
GOAL
Create an inviting new identity inspired by the university’s beautiful architecture.
SOLUTION
For the Art Department of Eastern Oregon University, we would like to propose an identity that reflects the art department's goals of experimentation, curiosity and risk taking. With these concepts in mind, we created a modern and vibrant direction striking a visual balance between works done by the faculty alumni and the institution history.
A memorable element of EOD’s identity is its beautiful arches, which are present in the architecture, logo and history, and are a great representation of a university's purpose: to be windows for the world. We’ve used the arch shapes as a container to elevate and empower the works produced by the students.