PROJECT NAME
Upright Brewing Spotify
Playlist
ROLE
Art Direction
Graphic Design
Branding
DATE
2020
CONTEXT
Upright Brewing specializes in farmhouse inspired beers rooted in France and Belgium but made with local ingredients and a Pacific Northwest twist. The name was a nod to the upright bass—a central fixture in jazz music.
GOAL
Reimagine Upright’s playlist covers by creating an identity that celebrates the inviting feeling of creating/sharing a mix-tape, with a nod to the 80’s.
CONCEPT
Develop a contemporary modular design system inspired by cassette mixtapes and the bright colors of the 80’s, that could be easily scalable as the playlist volumes grow.