Marcelo Fontana

CLIENT

EOU Identities


ROLE

Art Direction

Graphic Design

Branding


DATE

2022

CONTEXT

Eastern Oregon University was founded in 1929 as a teacher’s college and today serves as a center for education, culture, and scholarship in rural areas of Oregon.



GOAL 

Create an inviting new identity inspired by the university’s hall.



SOLUTION

For the theater and music department. Our visual inspiration came from their newly renovated Loso Hall. Loso’s triangle wall shapes not only are important features to improve sound quality but they also remind us of a spotlight shape.